Tuesday, September 15, 2015

SONY PICTURES IS BRINGING DOLBY VISION TO A TV NEAR YOU




   Dolby Laboratories and Sony Pictures Home Entertainmentannounced late last week that the latter will be using the former’s Dolby Vision mastering process for upcoming Ultra HD High Dynamic Range titles. Dolby Vision, if you need a refresher, was the first High Dynamic Range video technology that we ever discussed in any real depth. It isn’t, though, part of the standard definition for HDR that the Consumer Electronics Association announced a few weeks back.
   So, what does this mean, exactly? Does it mean that titles mastered by Sony in Dolby Vision will be incompatible with CEA-approved High Dynamic Range TVs? Not at all. Dolby Vision is a lot of things. It’s a way of displaying HDR, sure, but it’s also a way of mastering HDR content and a way of delivering that content. Sony’s use of Dolby Vision technology simply covers the mastering process. Which means that SPHE will be able to make use of Dolby’s technology to create masters that retain all of the lifelike colors, startling brightness, and rich contrasts of the original source video, in such a way that they can be delivered by a variety of distribution channels in a variety of formats—including those compatible with the standards set by the CEA.
   All of which makes sense, of course, because Dolby Vision display capabilities are an optional feature for HDR UHD TVs. So far, SPHE sister company Sony Electronics hasn’t announced any plans to support Dolby Vision on its own HDR displays, but since movies and TV shows mastered with Dolby Vision aren’t limited to playback on Dolby Vision-compatible TVs, this isn’t a problem.
   “We continue to be enthusiastic about the growing consumer appetite for next-generation 4K Ultra HD content. With Dolby Vision imaging technology, we can now master our movies with the highest-quality visual experience for distribution to consumers’ homes,” said Richard Berger, Senior Vice President, Worldwide Digital Strategy and Advanced Platforms, Sony Pictures Home Entertainment.
   There’s no word yet on exactly which Sony titles we’ll see mastered in Dolby Vision, although according to the statement from Dolby, we can expect not just new titles, but catalogue releases, as well:
   “Dolby Vision shines a bright new light on Sony Pictures Home Entertainment’s compelling new releases and distinguished catalogue,” said Curt Behlmer, Senior Vice President, Content Solutions and Industry Relations, Dolby Laboratories. “Consumers who purchase SPHE movies that have been mastered in Dolby Vision are able to feel the full visual drama of lifelike images unfold in the comfort of their living room, exciting their senses with an entirely new entertainment experience.”
   As for when we can expect these Dolby Vision-mastered Sony Pictures Home Entertainment releases, the announcement simply says, “in the coming months.” But combine this announcement with Fox’s recent promise to deliver day-and-date HDR releases on Ultra HD Blu-ray, and it’s safe to say that home cinema junkies will have access to a pretty significant library of High Dynamic Range movies to enjoy within the first quarter of 2016.
More detailed information on Dolby Vision can be found at Dolby.com.

source: hdliving.com